Nov 22, 2019
On this podcast, Chris and Chris discuss why you must “PRESS” before you “PLAY”. This means you have to earn the right to ask the customer to buy. Earning the right to ask for more means doing the things that show you are an expert that the customer can trust. To do this you have to settle their anxieties that...
Nov 15, 2019
On this podcast, Chris Elmore and Chris Loudermilk talk about how to overcome your fears of selling. Most of us sell something in our daily lives. Even when we were babies, we had to sell someone on feeding us when we were hungry, holding us when we were fussy, and changing our diapers when we needed it. As we’ve...
Nov 8, 2019
In this episode of the Service Contractor Radio Show, Chris Elmore and Brandon Cockrell discuss the importance of offering your repairs or replacement solutions in a cumulative options format. For years, in the plumbing, electrical, and HVAC trades we’ve been offering options in one form or other. Chris and Brandon...
Nov 1, 2019
On this week’s podcast, Chris Elmore and James Walker talk about why you should be using a diagnostic checklist in your business. The diagnostic checklist should be used as a part of any visit you have with a customer. Whether it’s a maintenance visit, the diagnostic visit, or a visit to install a component, you...